Petite Krumbs little crumbs.big joy
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A hotel pastry chef who bakes it all herself.

Chef Winnie Goh spent more than thirty years in five-star hotel kitchens — executive pastry chef at Mandarin Orchard and Regent Singapore, after training at SHATEC in 1983 and a master’s in Confectionery and Baking earned in Germany. When she was retrenched in 2022, she started baking from home and selling online. In November 2024 she took a stall on level two of Amoy Street Food Centre instead.

She bakes about ten items a day, alone — mixing, proving and baking. When the trays are empty, the day is finished, and that is usually well before closing.

Chef Winnie Goh sliding a tray of egg tarts out of the deck oven at Petite Krumbs
Egg tarts coming out of the deck oven at #02-133.
Retrenched Mandarin Hotel exec pastry chef becomes hawker, sells $2.70 croissants, caneles, cruffins.
8days Eatbook rated the bakes 8/10. SethLui called it “atas bakes from $2”. Not everyone agrees on every bake, which is fair.
What you’re paying for

The ingredients did not get downgraded.

Elle & Vire Professionnel butter in the croissants, laminated over three days.to confirm Valrhona chocolate in the éclair and the pain au chocolate. Cake lapis grilled layer by layer, the way a hotel kitchen would do it. The difference is the rent, not the recipe — everything on the shelf is between $2.00 and $3.80.

See what she bakes
Forty years, briefly
1983Trains at SHATEC, Singapore.
KölnMaster’s in Confectionery and Baking, Handwerkskammer zu Köln, Germany.
HotelsExecutive pastry chef — Mandarin Orchard, Regent Singapore.
2022Retrenched. Starts baking from home, selling online.
2024Opens Petite Krumbs at Amoy Street Food Centre in November.
Petite Krumbs display case with hand-chalked price tags for madeleines, croissants, apple crumble and carrot cake

Freshly baked daily, with LOLS

LOLS is lots of love, and it is how Chef Winnie signs off on Instagram — where the surprise limited-edition bakes are announced first, and where the public-holiday closures are posted.

Reserve before they sell out Order